![]() No one expected Blockbuster to be dethroned, and we are already seeing toy rentals grow in popularity. Netflix is an example that changed the rental economy. The circular economy fascinates me just as much as a story of a business being acquired for several million.Īnd I do believe there is potential in this sector.įat Llama focus on renting almost everything, but what about niching down? If you want an interesting read about growth, check out the blog of Pat Walls, you can read how a successful website was built and grown.Īnother good breakdown I did was on Veed. You miss the opportunities that come with being a big site. Creating content is expensive.Īnd sure, even using a scalable product-led approach with web developers is going to cost a fair penny along with the time to build.īut every day, you don't publish the number of pages you need to. I have a saying."if it's not written, it can't rank".Īnd yet, so many businesses are distressed when it comes to creating content. There are a few tips that any business owner can take away here. OK, so how can you use what we've covered here? Publish, Rent, Sell: A Scalable SEO Approach I recommend Eli Schwartz's Product Led SEO book for any start-up that covers this in more depth. High domain or not, businesses sell to people. My advice to any start-up in this field is that when you build out your site, ensure that each page has as much useful content as possible.īuild it into your product-led SEO process.Ĭonversion still matters, as does useful content. Making them pretty useless and probably giving them awful UX signals. Simply due to the nature of the business, it's possible that many of their pages have little to zero products that you can rent. If you're faced with a similar problem, there are generally 2 ways to fix your issue. In contrast, they rank position 2 for camera hire London, and they have an abundance of products. It's a sign that if they continue this approach, they're going to need to add either content or products. They sit at the bottom of page 1 for the search term with a page that has just 200 words on it (and just 2 bikes to rent). Take this example of bike hire in Brighton. They just don't rank high enough for their target terms. With a site like this, scaling the number of pages to generate traffic is key to success.Ī quick look at the site reveals thin pages, the majority of which do not rank position 1 for the top phrase they are targeting. Given that they are a rental site that works on locations, it means that the site has an abundance of keywords to go after. If Ahrefs is correct, you can see that the website built out its pages pretty fast, and the authority building took far longer. OK, so that's the links sorted, but what about their content? Pages First Authority Second Sprinkle in a fair amount of DPR, and you have a high domain authority on the way. It's not rocket science, but most list posts have been around for some time and, as such, bring traffic in.Ī good SEO will always be looking to update their list posts, so it's a no-brainer for them to add your business if it fits. ![]() Step 2- look for list posts that feature businesses/ services like yours. Step 1- define what your business/ product does. This is what I call 'listicle link building', and it happens like this. Sitting at a DR of 71 and a UR of 75, you can see that they have some fuel in their SEO engine.įat Llama sits in the very nice category of 'helping others to make money', and as such, there is an abundance of list posts out there that generate traffic that they could easily be part of. How to Grow Your Authority (by helping others)įirst and foremost, the authority of Fat Llama is pretty large. Scale your SEO quickly, and you'll reap the benefits sooner.Īnyway, let's dive in. Be the site you want to be 4 years from now.in the next 12 months. It's something I always tell business owners. I'll show you how they grew their traffic, but this is a great example of basic SEO scaling. They have now been acquired for $41.5 Million. Now, before we go on, there's a twist to this tale. They provide an insurance policy for the equipment owners in case it gets broken and handle the transactions.Īlso, they have a nice app that you can do this through. You can list your bike on Fat Llama and get paid for renting it out by the day.įat Llama is the 'middle llama' (sorry bad pun). Imagine you have a bike that you never use. In essence, Fat Llama is like eBay, except you don't buy you rent. ![]() Potential website ideas you could launch.įat Llama is an innovative company with a mission to revolutionise the sharing economy.The page first authority second approach you can use.The backlink strategy that you could copy.In today's post, we'll be exploring how Fat Llama achieved SEO success and grew their website to 45,000 monthly visitors.
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